3 – Peace is Profitable

Peru’s gastronomical revolution: Haute cuisine as an engine of social change

by Andreas Fransius, Peace Is Profitable Contributor A few weeks ago, we witnessed how the Ethiopian firm soleRebels has set out to create a powerful global brand by building on distinctive local strengths. An entrepreneur from the other side of the globe, Peruvian chef Gastón Acurio, has arguably taken this idea to the next level …

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Business Rebels

by Andreas Fransius, Peace Is Profitable contributor Responsible business practices are often thought to be a luxury that only first-world multinationals can afford. However, creative new ways to combine profits with respect for workers’ rights and environmental sustainability are just as likely to come from entrepreneurs in poor countries, that are used to overcoming severe …

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The Role of Consumers

By Andreas Fransius, Peace Is Profitable Contributor While cost-cutting is an important imperative for firms, it is equally important to consider another motivation for responsible practices, namely how firms can reach new consumers. In fact, customers are often willing to pay a premium for products that have been produced in accordance with their values, for …

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Creating a Community of Peaceful Innovators

by Andreas Fransius, Peace Is Profitable Contributor My previous two entries have tried to make the case for making peace a profitable corporate strategy, rather than a charitable side-activity. To achieve this goal it is instrumental to build effective partnerships with different stakeholders. While these are undoubtedly attractive ideas, how can they be put into …

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