fair trade

Peace is Profitable – A Marketing Idea

by Doug Hoffman What could be more valuable than having other people tell your story? Over the past 20 years, there has been a dramatic shift in how people gather information.  We have gone from a time when people gathered most of their information from TV, radio and newspapers, all controlled by large companies, to a …

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Keeping Your Chocolate Slave-Free

With a product as good as chocolate, it’s hard to imagine that it can have a part in modern day slavery. But the good news is that there is an industry-wide response to tackle the issue.  With over 58 million pounds (26 million kilograms) of chocolate consumed each year during Valentine’s week, about 5% of …

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