Browsing Tag CSR

The Role of Consumers

The Role of Consumers

By Andreas Fransius, Peace Is Profitable Contributor While cost-cutting is an important imperative for firms, it is equally important to consider another motivation for responsible practices, namely how firms can reach new consumers. In fact, customers are often willing...

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How Frugality Can Win over Skeptics

How Frugality Can Win over Skeptics

By Andreas Fransius, Peace Is Profitable Contributor Proponents of responsible business practices often end up preaching to the converted, by failing to make a strong case for why such strategies help firms to make more money. By focusing on ethical arguments and lofty...

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